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Pilipinas Kay Ganda
Pilipinas Kay Ganda (lit. Philippines, So Beautiful) was a short-lived advertising campaign made by the Department of Tourism to promote tourism in the Philippines launched in 2010. It replaced the ''WOW Philippines'' campaign. The tourism slogan used in the campaign was controversial and received mostly negative reception from the Filipino public. Pilipinas Kay Ganda was eventually replaced with ''It's more fun in the Philippines''.〔http://www.abs-cbnnews.com/nation/11/21/10/%E2%80%98pilipinas-kay-ganda%E2%80%99-officially-dead〕
==Conception==
The advertising agency Campaigns & Grey had advisory capacity over the campaign. The agency design the campaign's logo and theme line. The agency designed the campaign materials free of charge in support of the President Benigno Aquino III's administration. The agency claimed that the released logo was just a study and was released prematurely by the Department of Tourism.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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